The new Facebook Timeline for business pages has arrived. The new design changes almost everything about your Facebook Page. But don’t panic, you have until March 30th to publish your page. To make the transition easier we are sharing the basics every Facebook brand page owner needs to know about their brand’s new Timeline page.
Start with this great interactive course from Facebook to get up to speed quickly on the changes. Everything you need to know is clearly explained by Yvonne Chen, Product Marketing Manager and Jeff Kanter, Product Team. Complete the interactive details section to master connecting with people, customizing your page, controlling your content, and managing your page activity.
Click the link below to start the Learn About Facebook Pages course.
The course will open in a pop up window so disable pop-up blockers this page to watch.
Rick’s Tip: Pressed for time? Get up to speed in less time that it takes to drink a cup of coffee. For a great quick start guide to the new Timeline for Facebook Pages watch the course introduction section and read our list of take-away tips.
Top Tip: Start working on your Facebook Timeline now!
You can always toggle back and forth between the old design and the new until you publish your page.
Tip: Hide the Admin Panel when you aren’t using it. Click the Hide button in the upper right corner. Need to use it? Click the Admin Panel button in the upper right corner.
Tip: Rewrite your “About” section. Put your call to action in your brand’s About section. Use this area to list your website, phone number, email too recommends Donna Saliter of In Touch Promotions: Make the Most of your About Section in the Page Timeline.
Tip: Design the right size cover photo. The cover photo dimensions are 851 pixels wide by 315 pixels high and the image you select for your cover has to be at least 315 pixels wide. Landscape oriented photos will work best and Facebook will automatically re-size existing images to fit. For more info and sources for cover photo pictures check out our articles:
Tip: Use your logo or other brand identifier for your page profile photo. Minimum image size is 180 by 180 pixels.
Tip: Stay within Facebook’s Cover Photo content guidelines.
- No price or purchase information, such as “40 percent off” or “Download it at our website.”
- No contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
- No references to user interface elements, such as Like or Share, or any other Facebook site features.
- No calls to action, such as “Get it now” or “Tell your friends.”
Get some inspiration to how to stay within the guidelines and take full creative advantage of Facebook Timeline cover photo: 20 Facebook Page Cover Photos to Inspire Your Brand
Tip: What to do now that default landing/welcome pages are gone. To direct visitors to a landing page use the link in a post in the Timeline, on your website or a Facebook Ad.
Look to this article by Facebook guru, William DeRosa of Talking Finger to learn the new way to use your landing page link:
Tip: How to highlight your page’s apps. Apps new home in the section below the Cover photo has limited room, so rearrange your apps so the three most important show “above the fold.” Draw even more attention to an app by creating and applying a custom image (111 pixels wide by 74 pixels high).
Tip: Use the pinned post as an ad. Design it to highlight info about your brand. You can include calls-to-action, links to direct to an app, promos, etc.
Tip: Make sure your timeline is social and engaging. Kick the interest up a notch by creating milestone stone posts, featuring select posts and cleaning “house” by hiding or deleting no longer relevant posts.
Tip: Use the Activity Log to manage all the posts in your page’s Timeline. In this simple one stop center you can hide, highlight or change the date of posts. You can find the Activity Log in the Admin Panel under the Manage button.
Timeline for pages is a very different way of displaying brands on Facebook. What are you going to do with your Timeline? We would love to see, share your page link in a comment and we will share your page in a future article.
More Page Timeline Resources:
- Inside Facebook: Timeline for Facebook pages: a complete overview of new features
- HubSpot Blog: The Complete Guide to Setting Up the New Facebook Page Design
- Facebook Help Center: Introducing New Facebook Pages
- Facebook Pages Complete Detailed Photo Guide PDF: Facebook Pages Product Guide
- Mashable: Facebook Brand Timelines: 6 Big Changes Every Marketer Needs to Understand
- Social Media Examiner: 7 New Facebook Changes Impacting Businesses
- Mari Smith: Facebook Timeline for Business Pages – 21 Key Points To Know