Facebook’s recently launched Facebook for Business is your guide to the care and feeding of your business’s social presence on Facebook. The five-page collection features easy to follow guides on how to use Facebook marketing tools.
Facebook for Business provides useful material that is just plain smart social networking. Generating value from social network requires effort and this guide will help you put your effort to best use.
Whether you are just getting started or are looking to improve your business’s social presence on Facebook you will find Facebook for Business a go to resource.
Facebook for Business
How it Works
Learn how to grow your business with Facebook’s powerful marketing tools
Get the basics on setting up and building your business with Facebook. Tips on getting started are in this 3 step guide.
Create your Page → Engage your customers → Promote your business
Best tip: Give people a reason to check your Page often, and provide rich content for them to interact with and share. These organic actions that people take with your Page create powerful stories that drive word of mouth for your business.
Pages
Build a presence with Pages
Facebook Pages let you connect with potential customers and drive traffic to your business. Create a space to interact with your fans, get to know potential customers and build a community following the four step guide.
Build Your Page → Talk to Your Customers → Expand Your Reach → Learn and Grow
Best Tip: Create a conversation calendar to organize when, where and what to post with the downloadable guide.
Ads
Promote your business with Ads
Reach your potential customers and grow your fan base with highly targeted Facebook Ads. Reach exactly the people you want with ads that let you target by age, location, interests and more following the five step guide.
Identify Your Goals → Target the Right People → Design an Engaging Ad → Manage Your Budget → Review and Improve
Best tip: If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid price.
Sponsored Stories
Drive word of mouth with Stories
Take advantage of friends talking to friends with sponsored stories, a natural way to amplify word of mouth. Sponsored Stories promote the organic interactions between people and your business. Learn how Sponsored Stories can amplify interaction between fan and your business by following the four step guide.
Understand the Basics → Choose a Story Type → Set Up Your Budget and Targeting Criteria → Generate More Stories About Your Business
Best tip: Creating an engaging Page is one of the best ways you can generate more of these powerful, organic stories to help spread the word about your business.
Platform
Enhance your business with Platform
Create a rich social experience on your site or app with Facebook Platform. Transform your website into a social experience with plug-ins and custom apps. Learn how apps and plugins can enhance your fan’s social experience with your business in the four step guide:
Build engaging apps on Facebook → Make your site social → Create a personalized mobile experience → Grow your business with Facebook Credits
Best tip: The Like Button social plugin to allow users to like your Page directly from your website and share it on their profiles and in their friend’s News Feeds.
Sue Surdam | Artizon Digital | WordPress Specialist and Social Media Solutions | 503-577-1035
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