LinkedIn is one of the key channels to any successful social media campaign. This brief overview focuses on leveraging your profile, participation in groups, and the advanced search function to expand your social media contacts. The ability to expand your network and affiliate with people with similar goals and interests is one of the key strengths of LinkedIn.
Pour yourself a cup of coffee and fire up the video to find out my best LinkedIn tips.
Rick’s Quick LinkedIn Set-up Check List
Creating success on LinkedIn begins with a thorough profile:
- Name
- Professional Photo
- Professional Headline that is descriptive, differentiating terms that are also Google search friendly keywords
- Contact Info including: Website, email, phone number
- Employment (Current and past)
- Location
- Industry
- Professional Experience and Goals
- Specialties
- Reading List
- Word Press
- Recent Tweets
The Importance of Groups
The ability to expand your network and affiliate with people with similar goals and interests is one of the key strengths of LinkedIn. Groups may be broad and encompassing or very narrowly defined niches.
I find group updates and member’s posts valuable assets on keeping a finger on the pulse of areas I am interested in. Being a social person, I make a lot of new contacts through my membership and participation in groups. And of course, I frequently post in groups.
Sue, was highlighted as a “power member” of the Google + International group due to the popularity of one of her posts. She invited members to share their G+ info and circle each other. Not only did this increase her LinkedIn presence, but she also has a large G+ circle of friends that she enjoys networking with. The post is still live and active in 2013, so add your G+ info to make some new connections.
Searching for New Contacts
LinkedIn’s advanced search option to find contacts is often overlooked. I love using it, because I can find new connections by refining the search to company, location, interest, or position. By choosing for example; property tax, I can find a number of people who have a relationship with property taxes that I would like to connect with. Using this tool makes it easy to grow my LinkedIn network.
There you have it in less time that it takes to drink a cup of coffee, a simple overview of LinkedIn with of course some tips. What are your favorite LinkedIn tip to make new connections?
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