Make your business part of the Google Search plus Your World equation! Social Search Engine Optimization, SSEO, may soon be the answer to getting your business top Google’s search results. Three new search features: Personal Results, Profiles in Search and People and Pages take search result personalization to a new level by introducing results from the Google+ network.
Savvy business owners should note the People and Pages feature. This box of recommend Google + profiles and pages appears in the top of the right sidebar (formerly populated exclusively by Google paid AdWord ads) in both Personal and Public Google search. Whether you are a Google+ member or not you are going to see these suggested Google+ pages and profiles. The potential impact this will have on marketing only emphasizes the importance of your business having a Google+ presence.
Personal search results with information only pertaining to you containing photos and updates from Google+ that include your own and those that have been shared with you on Google+. Only you can see these results. Use the toggle switch to turn Personal Search on and off.
Profiles In Search
Circle From Search Results
Circle other G+ user you are interested in directly within the search results.
People and Pages
Recommend Google+ personal profiles and Google+ pages appear in the top of the right sidebar when you search for a specific topic or area of interest. 2. Articles of interest by members of your Google+ network.
Social Media 101 Business Personalized Search OFF
Public search of the topic Social Media 101 doesn’t lend any results for Social Media 101 Artizon Digital. This is a difficult keyword phrase for my small business to rank with.
Social Media 101 Business Personalized Search ON
Personalized search of the topic Social Media 101 lends two front page results for Social Media 101 Artizon Digital. My business’s Google+ page boosts my business into the search results.
Clearly, having an active Google Plus business page is going to effect where you rank in Google search results. Now is the time to get your business on Google Plus.
Don’t wait. Create a company page and build it out thoroughly, particularly focusing on relevant links in the “About” section. Don’t forget the “Recommended Links” sidebar – load that baby up with resources and all your social media identities! Start building up trust, authority and all the good stuff Google likes by getting there early. Courtney Seiter Author Marketing Land Article
Grow your circles by posting engaging, shareable content that focuses on topic areas and keywords for your business. Engage and circle other business pages, many of us will circle you back as both ourselves and our page. Add our Social Media 101 Artizon Digital page to your circles we will circle you back.
Google’s Official Search plus Your World release video:
More Social Media 101 Google Plus Articles:
- Rick’s Tips: Sign up for a Google Account without Signing up for Gmail or Google Plus
- Google+ Business Page: The Edge to Higher Ranking in Google Search Results
- Free Google+ Icons – A New Addition to My Favorite Social Media Icons
- My Favorite Social Media Icons – Free Google+ Icon
- Intro to Google Plus – We give a G+ to Google+